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- CLANCY, Kevin J. - SHULMAN, Robert S. - WOLF, Marianne M. Simulated Test Marketing : Technology for Launching Successful New Products. 1. ed. New York : Lexington Books, 1994. 306 s. ISBN 0-02-905505-9. [Copy count : 1, currently available 0, at library only 1]
book
- CLANCY, Kevin J. - SHULMAN, Robert S. Die Marketing-Revolution : Vom Wunschdenken zur Rentabilität. [Z angl. prel.] Friedrich Mader. 1. Aufl. Frankfurt am Main ; New York : Campus, 1993. 344 s. ISBN 3-593-34815-2. [Copy count : 2, currently available 2, at library only 0]
book
- CLANCY, Kevin J. - SHULMAN, Robert S. The Marketing Revolution : A Radical Manifesto for Dominating the Marketplace. 1. ed. New York : Harper Business, 1991. 314 s. ISBN 0-88730-481-8. [Copy count : 1, currently available 1, at library only 0]
book