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- CRAVENS, David W. Strategic Marketing. 2. ed. Homewood : Irwin, 1987. 679 s. ISBN 0-256-03370-6. [Copy count : 1, currently available 1, at library only 0]
book
- CRAVENS, David W. Strategic Marketing. 1. ed. Homewood : Irwin, 1982. 456 s. The Irwin Series in Marketing. ISBN 0-256-02645-9. [Copy count : 1, currently available 1, at library only 0]
book
- CRAVENS, David W. - HILLS, Gerald E. - WOODRUFF, Robert B. Marketing Decision Making : Concepts and Strategy. 2. rev. ed. Homewood : Irwin, 1980. 573 s. The Irwin Series in Marketing. ISBN 0-256-02348-4. [Copy count : 1, currently available 1, at library only 0]
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