MOTHERSBAUGH, David L. - BARDI KLEISER, Susan - HAWKINS, Del I. Consumer Behavior : Building Marketing Strategy. 15th Edition, International Student Edition. New York : McGraw Hill, 2024. 824 s. ISBN 978-1-266-11476-2. [Copy count : 1, currently available 0, at library only 1]

HAWKINS, Del I. - BEST, Roger J. - CONEY, Kenneth A. Consumer Behavior : Implications for Marketing Strategy. 4. ed. Homewood : Irwin, 1989. 796 s. ISBN 0-256-06331-1. [Copy count : 1, currently available 1, at library only 0]