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- KOTLER, Philip et al. Grundlagen des Marketing. 8. aktualisierte Auflage. Hallbergmoos : Pearson, 2022. 1004 s. ISBN 978-3-86894-423-5. [Copy count : 1, currently available 0, at library only 1]
book
- KOTLER, Philip et al. Principles of Marketing. 8th European Edition. Harlow : Pearson, 2020. 689 s. ISBN 978-1-292-26956-6. [Copy count : 1, currently available 0, at library only 1]
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