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- KOTLER, Philip - KELLER, Kevin Lane. Marketing management. Překlad: Tomáš Juppa, Josef Machek. 14. vyd. Praha : Grada Publishing, 2013. 814 s. ISBN 978-80-247-4150-5. [Copy count : 8, currently available 2, at library only 4]
book
- KUMAR, Nirmalya. Marketing jako strategie vedoucí k úspěchu. Překlad: Tomáš Juppa. Praha : Grada Publishing, 2008. 236 s. Expert. ISBN 978-80-247-2439-3. [Copy count : 3, currently available 1, at library only 2]
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- KUMAR, Nirmalya. Marketing as strategy : understanding the CEO's agenda for driving growth and innovation. Boston : Harvard Business School Press, 2004. xv, 270 s. ISBN 1-59139-210-1. [Copy count : 1, currently available 0, at library only 1]
book