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- GREEN, Mark C. - KEEGAN, Warren J. Global Marketing. 10th Edition. Harlow : Pearson, 2020. 627 s. ISBN 1-292-30402-2. [Copy count : 1, currently available 0, at library only 1]
book
- KEEGAN, Warren J. - GREEN, Mark C. Global marketing. 4. ed. Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005. 636 s. ISBN 0-13-146919-3. [Copy count : 1, currently available 0, at library only 1]
book
- KEEGAN, Warren J. Multinational marketing management. 3. ed. Englewood Cliffs : Prentice-Hall, Inc., 1984. 698 s. The Prentice-Hall series in marketing. ISBN 0-13-605049-2. [Copy count : 1, currently available 1, at library only 0]
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