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- JUŘÍKOVÁ, Martina - KOCOUREK, Josef - LIŽBETINOVÁ, Lenka. Building the Prestige of a University As a Tool to Achieve Competitiveness. In Communication Today : Scientific Journal from the Mass Media and Marketing Communication Field. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2021. ISSN 1338-130X, 2021, vol. 12, no. 2, pp. 128-144.
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- HORŇÁK, Pavel et al. Velký slovník marketingových komunikací. 1. vyd. Praha : Grada Publishing, 2012. 271 s. [14,44 AH]. ISBN 978-80-247-4354-7.
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