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  1. HOMBURG, Christian - KROHMER, Harley. Marketingmanagement : Strategie - Instrumente - Umsetzung- Unternehmensführung. 2. überarb. und erw. Aufl. Wiesbaden : Gabler, 2006. 1375 s. ISBN 3-8349-0063-X. [Copy count : 2, currently available 1, at library only 1]
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