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- LAMB, Charles W. - HAIR, Joseph F. - MACDANIEL, Carl. Principles of Marketing. 1. ed. Cincinnati : South-Western Publ. Co., 1992. 757 s. ISBN 0-538-81368-7. [Copy count : 3, currently available 3, at library only 0]
book
- LAMB, Charles W. - FERRELL, O. C. - PRIDE, William M. Marketing Cases. 1. ed. Boston : Houghton Mifflin Co., 1983. 450 s. ISBN 0-395-32636-2. [Copy count : 1, currently available 1, at library only 0]
book