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- STEVENS, Robert E. - LOUDON, David L. - WARREN, William E. Marketing Planning Guide. 1. ed. New York : The Haworth Press, 1991. 289 s. ISBN 1-56024-084-9. [Copy count : 1, currently available 1, at library only 0]
book
- LOUDON, David L. - BITTA, Albert J. Della. Consumer behavior : concepts and applications. 3. ed. New York : McGraw-Hill Book Company, 1988. 726 s. McGraw-Hill series in marketing. ISBN 0-07-038764-8. [Copy count : 1, currently available 1, at library only 0]
book