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- SCHOELL, William F. - GUILTINAN, Joseph P. - MACLEMORE PRITCHETT, Betty. Marketing : Contemporary Concepts and Practices. 5. ed. Boston : Allyn and Bacon, 1992. 781 s. ISBN 0-205-13151-4. [Copy count : 2, currently available 2, at library only 0]
- MACLEMORE PRITCHETT, Betty - PRITCHETT, Thomas K. - SCHOELL, William F. Instructor's Resource Manual for Schoell and Guiltinan Marketing : Contemporary Concepts and Practices. 5. ed. Boston : Allyn and Bacon, 1992. 409 s. ISBN 0-205-13173-5. [Copy count : 1, currently available 1, at library only 0]