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- ROWLAND, Diana. Japan-Knigge für Manager. [Z angl. prel.] Friedrich Mader. 1. Aufl. Frankfurt am Main ; New York : Campus, 1994. 174 s. ISBN 3-593-35062-9. [Copy count : 1, currently available 0, at library only 1]
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- CLANCY, Kevin J. - SHULMAN, Robert S. Die Marketing-Revolution : Vom Wunschdenken zur Rentabilität. [Z angl. prel.] Friedrich Mader. 1. Aufl. Frankfurt am Main ; New York : Campus, 1993. 344 s. ISBN 3-593-34815-2. [Copy count : 2, currently available 2, at library only 0]
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- AAKER, David A. Management des Markenwerts. [Z angl. prel.] Friedrich Mader. 1. Aufl. Frankfurt am Main ; New York : Campus, 1992. 325 s. ISBN 3-593-34706-7. [Copy count : 2, currently available 1, at library only 1]
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- LINNEMAN, Robert E. - STANTON, John L. Nischenmarketing. [Z angl. prel.] Friedrich Mader. 1. Aufl. Frankfurt am Main ; New York : Campus, 1992. 256 s. ISBN 3-593-34734-2. [Copy count : 2, currently available 2, at library only 0]
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