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  1. Megatrends and Media: Media Future. International Scientific Conference. Megatrends and Media: Media Future : Conference Proceedings from the [11th] International Scientific Conference : 25th – 26th of April 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovakia. 1st edition. Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2017. online [354 s.]. ISBN 978-80-8105-861-5. ISSN 2453-6474.
    electonic book

    electonic book

  2. POLLÁK, František - SVETOZAROVOVÁ, Nella. Reputation of Slovak Teaching Hospitals - Selected Perspectives. In Megatrends and Media: Media Future. International Scientific Conference. Megatrends and Media: Media Future : Conference Proceedings from the [11th] International Scientific Conference : 25th – 26th of April 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovakia. - Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2017. ISBN 978-80-8105-861-5. ISSN 2453-6474, s. 318-332. VEGA 1/0806/16.
    article

    article

  3. TARIŠKOVÁ, Natália. Future of Media Influence on Human Capital Management. In Megatrends and Media: Media Future. International Scientific Conference. Megatrends and Media: Media Future : Conference Proceedings from the [11th] International Scientific Conference : 25th – 26th of April 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovakia. - Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2017. ISBN 978-80-8105-861-5. ISSN 2453-6474, pp. 176-199 online. VEGA 1/0609/16.
    article

    article

  4. DORČÁK, Peter. Uvedenie nového produktu na trh a alternatívne odbytové kanály B2C. In Nové trendy v marketingu : zborník z medzinárodnej vedeckej konferencie. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2008. ISBN 978-80-8105-006-0, s. 106-110.
    article

    article

  5. DORČÁK, Peter. Guerilla marketing. In Nové trendy v marketingu. medzinárodná odborná konferencia. Nové trendy v marketingu : zborník z medzinárodnej odbornej konferencie. - Trnava : Fakulta masmediálnej komunikácie Univerzity sv. Cyrila a Metoda v Trnave, 2007. ISBN 978-80-89220-55-7, s. 47-51.
    article

    article



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