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- MCDONALD, Malcolm - MOUNCEY, Peter - MAKLAN, Stan. Marketing value metrics : a new metrics model to measure marketing effectiveness. 2nd ed. London : Kogan Page, 2015. 317 s. ISBN 978-0-7494-6897-2. [Copy count : 1, currently available 0, at library only 1]
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- MCDONALD, Malcolm - MELDRUM, Mike. The complete marketer : 60 essential concepts for marketing excellence. London : Kogan Page, 2013. 322 s. ISBN 978-0-7494-6676-3. [Copy count : 1, currently available 0, at library only 1]
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- MCDONALD, Malcolm - DUNBAR, Ian. Market segmentation : how to do it and how to profit from it. rev. 4th ed. Chichester : Wiley, 2012. xxi, 490 s. ISBN 978-1-118-43267-9. [Copy count : 1, currently available 0, at library only 1]
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- MCDONALD, Malcolm. Marketing plans : how to prepare them : how to use them. 4. ed. Oxford : Butterworth-Heinemann, 1999. 578 s. Marketing. ISBN 0-7506-4116-9. [Copy count : 2, currently available 1, at library only 1]
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- CHERNATONY, Leslie de - MCDONALD, Malcolm. Creating powerful brands in consumer, service and industrial markets. 2nd ed. Oxford : Butterworth-Heinemann, 1998. xiii, 430 s. ISBN 0-7506-2240-7. [Copy count : 1, currently available 1, at library only 0]
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