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Your query: Author Sysno = "^eu_un_auth p0009391^"

  1. 1.Communication strategies in marketing channels: A theoretical perspective.

    MOHR, J. - NEVIN, J.R. Communication strategies in marketing channels: A theoretical perspective. In Journal of Marketing, 1990, roč. 54, č. 4, s. 36-51.
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  2. 2.Performance outcomes of purchasing arrangements in industrial buyer-vendor relationships.

    NOORDEWIER, T.G. - NEVIN, G.J. - NEVIN, J.R. Performance outcomes of purchasing arrangements in industrial buyer-vendor relationships. In Journal of Marketing, 1990, roč. 54, č. 4, s. 80-93.
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