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- PAYNE, Adrian. Handbook of CRM : achieving excellence customer management. Oxford : Elsevier Butterworth-Heinemann, 2007. 438 s. ISBN 0-7506-6437-1. [Copy count : 1, currently available 1, at library only 0]
book
- PAYNE, Adrian. Marketing služeb. [z angl. prel. Veronika Dobešová]. Praha : Grada, 1996. 247 s. ISBN 80-7169-276-X. [Copy count : 7, currently available 1, at library only 6]
book