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- PETER, J. Paul - DONNELLY, James H. Marketing Management : Knowledge and Skills. Text, Analysis, Cases, Plans. 3. ed. Homewood : IRWIN, 1992. 943 s. ISBN 0-256-09225-7. [Copy count : 1, currently available 1, at library only 0]
book
- PETER, J. Paul - OLSON, Jerry C. Consumer Behavior and Marketing Strategy. 2. ed. Homewood : Irwin, 1990. 608 s. ISBN 0-256-07961-7. [Copy count : 2, currently available 2, at library only 0]
book
- CERTO, Samuel C. - PETER, J. Paul. Selected Cases in Strategic Management. 1. ed. New York : MacGraw-Hill Publ. Co., 1990. 595 s. [Copy count : 1, currently available 1, at library only 0]
book
- CERTO, Samuel C. - PETER, J. Paul. Strategic management : a focus on process. New York : McGraw-Hill Publishing Company, 1990. 355 s. McGraw-Hill series in management. ISBN 0-07-010446-8. [Copy count : 1, currently available 1, at library only 0]
book
- PETER, J. Paul - DONNELLY, James H. Marketing Management : Knowledge and Skills. Text, Analysis, Cases, Plans. 2. ed. Homewood : Irwin, 1989. 928 s. ISBN 0-256-06668-X. [Copy count : 2, currently available 2, at library only 0]
book