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- KOTLER, Philip. Marketing management : analýza, plánování, využití, kontrola. [z angl. prel. Václav Dolanský, Stanislav Jurnečka]. Praha : Grada Publishing, 1998. 710 s. ISBN 80-7169-600-5. [Copy count : 8, currently available 8, at library only 0]
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- SALIBA, Slimen - WRENN, Bruce. Marketing management : analysis, planning, implementation, and control [by] Philip Kotler : instructor's manual : instructors' manual 7th edition. 1. ed. Englewood Cliffs : Prentice-Hall, 1991. 239 s. ISBN 0-13-552514-4. [Copy count : 1, currently available 1, at library only 0]
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