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- SCHULTZ, Don E. Moderní reklama : Umění zaujmout. [Z angl. prel.] Robert Špaček. 1. vyd. Praha : Grada, 1995. 668 s. ISBN 80-7169-062-7. [Copy count : 1, currently available 0, at library only 1]
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- SCHULTZ, Don E. - ROBINSON, William A. - PETRISON, Lisa A. Sales promotion essentials : the 10 basic sales promotion techniques... and how to use them. 2. ed. Lincolnwood : NTC Business Books, 1994. 197 s. ISBN 0-8442-3366-8. [Copy count : 3, currently available 3, at library only 0]
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