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  1. SCOTT, James D. - WARSHAW, Martin R. - TAYLOR, James R. Introduction to marketing management : text and cases. 5. ed. Homewood : RICHARD D. IRWIN, INC., 1985. 818 s. The Irwin series in marketing. ISBN 0-256-03236-X. [Copy count : 1, currently available 1, at library only 0]
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