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- SHAPIRO, Benson P. - DOLAN, Robert J. - QUELCH, John A. Marketing management : principles, analysis, and applications. Homewood : RICHARD D. IRWIN, 1985. 666 s. The Irwin series in marketing. ISBN 0-256-03153-3. [Copy count : 1, currently available 0, at library only 1]
book
- SHAPIRO, Benson P. - DOLAN, Robert J. - QUELCH, John A. Marketing management : strategy, planning, and implementation. Volume 2. Homewood : RICHARD D. IRWIN, 1985. 820 s. The Irwin series in marketing. ISBN 0-256-03154-1. [Copy count : 1, currently available 0, at library only 1]
book