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- KINNEAR, Thomas C. - TAYLOR, James R. Marketing Research : An Applied Approach. 4th Edition. New York : McGraw-Hill, 1991. 856 s. McGraw-Hill Series in Marketing. ISBN 0-07-034757-3. [Copy count : 1, currently available 1, at library only 0]
book
- SCOTT, James D. - WARSHAW, Martin R. - TAYLOR, James R. Introduction to marketing management : text and cases. 5. ed. Homewood : RICHARD D. IRWIN, INC., 1985. 818 s. The Irwin series in marketing. ISBN 0-256-03236-X. [Copy count : 1, currently available 1, at library only 0]
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