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- Professional diploma in marketing : study text : the marketing planning process : valid for assessments up to september 2015. London : BPP Learning Media, 2012. xvi, 228 s. ISBN 978-1-4453-9145-8. [Copy count : 1, currently available 0, at library only 1]
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- CHERNATONY, Leslie de - MCDONALD, Malcolm. Creating powerful brands in consumer, service and industrial markets. 2nd ed. Oxford : Butterworth-Heinemann, 1998. xiii, 430 s. ISBN 0-7506-2240-7. [Copy count : 1, currently available 1, at library only 0]
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