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- ZIKMUND, William G. - D'AMICO, Michael. Marketing. 4. ed. St. Paul : West Publishing Company, 1993. 797 s. ISBN 0-314-01300-8. [Copy count : 1, currently available 1, at library only 0]
book
- ZIKMUND, William G. Exploring Marketing Research. 1. ed. Chicago : Dryden Press, 1989. 824 s. [Copy count : 1, currently available 1, at library only 0]
book