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- KOTLER, Philip - KELLER, Kevin Lane. Marketing management. 1. vyd. [Grada Publishing, a. s.]. Praha : GRADA Publishing, 2007. 788 s. ISBN 978-80-247-1359-5. [Copy count : 19, currently available 12, at library only 6]
book
- KOTLER, Philip - KELLER, Kevin Lane. Marketing management. 12th ed. Upper Saddle River : Pearson/Prentice Hall, 2006. xxxix, 729 s. ISBN 0-13-145757-8. [Copy count : 5, currently available 3, at library only 2]
book