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- Marketing Identity 2021: New changes, New Challenges. International Scientific Conference. Marketing Identity : New Changes, New Challenges : Conference Proceedings from the International Scientific Conference 9th November 2021 Online. 1st Edition. Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2021. 744 s. Available on Internet: <https://fmk.sk/download/MI_2021_eng_FINAL.pdf> ISBN 978-80-572-0220-2. ISSN 1339-5726.
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- Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity: Online Rules - Part II. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. 1st edition. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017. online 474 s. ISBN 978-80-8105-918-6. ISSN 1339-5726.
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- Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity 2017: onlinové pravidlá : zborník z medzinárodnej vedeckej konferencie : Kongresové centrum SAV, Smolenický zámok, 7. – 8. november 2017. 1. vydanie. Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2017. online 286 s. ISBN 978-80-8105-919-3.
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- Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity: Online Rules - Part I. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. 1st edition. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017. online 448 s. ISBN 978-80-8105-917-9. ISSN 1339-5726.
electonic book
- Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: značky, ktoré milujeme : zborník z medzinárodnej vedeckej konferencie : Kongresové centrum SAV, Smolenický zámok, 8. - 9. november 2016. 1. vyd. Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2016. online [361 s.]. ISBN 978-80-8105-839-4.
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- Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. Part II. Editors: Dana Petranová, Ľudmila Čábyová, Zuzana Bezáková. 1st ed. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. online [505 s.]. ISBN 978-80-8105-841-7. ISSN 1339-5726.
electonic book
- Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. Part I. Editors: Dana Petranová, Jozef Matúš, Dáša Mendelová. 1st ed. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. online [475 s.]. ISBN 978-80-8105-840-0. ISSN 1339-5726.
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- PTAČIN, Jakub - ČÁBYOVÁ, Ľudmila. Marketing, komunikácia a identita vzdelávacích inštitúcií : vedecká monografia. 1. vydanie. Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2016. 163 s. ISBN 978-80-8105-834-9. [Copy count : 1, currently available 0, at library only 1]
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- Marketing identity 2015: digital life. International scientific conference. Marketing identity: digital life - part I. : conference proceedings from international scientific conference : 10th - 11th november 2015, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. 1st ed. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2015. CD-ROM [535 s.]. ISBN 978-80-8105-779-3. ISSN 1339-5726. [Copy count : 1, currently available 0, at library only 1]
electonic book
- Marketing identity 2015: digital life. International scientific conference. Marketing identity: digital life - part II. : conference proceedings from international scientific conference : 10th - 11th november 2015, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. 1st ed. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2015. CD-ROM [573 s.]. ISBN 978-80-8105-780-9. ISSN 1339-5726. [Copy count : 1, currently available 0, at library only 1]
electonic book