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- RASHEDI, Jonas. Customer Insights : Kundenbedürfnisse und Konsumentenverhalten verstehen. Wiesbaden : Springer Gabler, 2024. 135 s. ISBN 978-3-658-43391-8. [Copy count : 1, currently available 0, at library only 1]
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- BARNES, Jeremy - BEYERSDORFF, Martin. International GAAP 2019 : Generally Accepted Accounting Practice under International Financial Reporting Standards. Volume 2. EY International Financial Reporting Group. 1st Edition. Chichester : Wiley, 2019. s. (1601-3400) + 205 s. EY Building a Better Working World. ISBN 978-1-119-55776-0. [Copy count : 2, currently available 1, at library only 1]
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- BLYTHE, Jim - MARTIN, Jane. Essentials of Marketing. 7th Edition. Harlow : Pearson, 2019. 361 s. ISBN 978-1-292-24410-5. [Copy count : 1, currently available 0, at library only 1]
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- SOLOMON, Michael R. et al. Marketing : Real People, Real Decisions. 3rd European Edition. Harlow : Pearson, 2019. 586 s. ISBN 978-1-292-22719-1. [Copy count : 1, currently available 0, at library only 1]
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- LILIEN, Gary L. - RANGASWAMY, Arvind - DE BRUYN, Arnaud. Principles of Marketing Engineering and Analytics. 3rd Edition. State College : DecisionPro, 2017. 305 s. ISBN 9780985764821. [Copy count : 10, currently available 0, at library only 10]
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- VENKATESAN, Rajkumar - FARRIS, Paul W. - WILCOX, Ronald T. Cutting-edge marketing analytics : real world cases and data sets for hands on learning. Upper Saddle River : Pearson, 2015. 300 s. ISBN 978-0-13-355252-2. [Copy count : 2, currently available 0, at library only 2]
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- ĎAĎO, Jaroslav - TÁBORECKÁ-PETROVIČOVÁ, Janka. Marketing Strategies. Banská Bystrica : Matej Bel University, 2013. 225 s. Eruditio Mores Futurum. ISBN 978-80-557-0555-2. [Copy count : 1, currently available 0, at library only 1]
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- LILIEN, Gary L. - RANGASWAMY, Arvind - DE BRUYN, Arnaud. Principles of marketing engineering. 2nd ed. Santa Rosa : DecisionPro, 2013. 263 s. ISBN 978-0-9857648-0-7. [Copy count : 1, currently available 0, at library only 1]
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- EAGLE, Lynne et al. Social Marketing. 1st Edition. Harlow : Pearson Education, 2013. 350 s. ISBN 978-0-273-72722-4. [Copy count : 1, currently available 0, at library only 1]
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- CHYTILEK, Roman - EIBL, Otto - MATUŠKOVÁ, Anna. Teorie a metody politického marketingu. Brno : Centrum pro studium demokracie a kultury, 2012. 341 s. ISBN 978-80-7325-281-6. [Copy count : 1, currently available 0, at library only 1]
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