Search results
- POLLÁK, František et al. Reputation Analysis of Selected European and US Brands in the Context of the COVID-19 Pandemic. In International Conference on Entrepreneurship and Economy in an Era of Uncertainty. Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023. - Singapore : Springer Nature Singapore, 2024. ISBN 978-981-97-0995-3, pp. 895-915.
article
- MARKOVIČ, Peter - POLLÁK, František. Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands in the Context of Global Pandemic. In International Conference on Entrepreneurship and Economy in an Era of Uncertainty. Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023. - Singapore : Springer Nature Singapore, 2024. ISBN 978-981-97-0995-3, pp. 917-937.
article
- SORRENTINO, Guiseppe et al. Supporting Management Decisions for M&A Transactions Based on the Strategic Allocation of Intangible Assets. - Registrovaný: Scopus. In Problems and Perspectives in Management. - Sumy : LLC "СPС "Business Perspectives". ISSN 1810-5467, 2024, vol. 22, no. 2, pp. 539-554. 2023-05-15-003.
article
- CHOMOVÁ, Katarína. The Digital Revolution of Sustainability: Supporting Sustainable Brands Through New Technologies. In Významné aspekty udržateľného rozvoja II. : zborník vedeckých statí. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5091-8, s. 31-40. VEGA 1/0398/22.
article
- DONOVALOVÁ, Alena - BREZINA, Ivan, ml. Udržateľnosť módneho priemyslu v kontexte podpory značiek šetrných k životnému prostrediu. In Významné aspekty udržateľného rozvoja II. : zborník vedeckých statí. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5091-8, s. 21-30. VEGA 1/0398/22.
article
- POLLÁK, František - MARKOVIČ, Peter. Reputation Management As a Part of Online Branding Infrastructure of Luxury Hotels on the Adriatic Coast - Pre and Post Covid-19 Perspective. - Registrovaný: Scopus. In TRANSCOM 2023. International Scientific Conference on Sustainable, Modern and Safe Transport. TRANSCOM 2023 : 15th International Scientific Conference of Young Scientists on Sustainable, Modern and Safe Transport. - Amsterdam : Elsevier, 2023. ISSN 2352-1465, pp. 1546–1553. VEGA 1/0140/21, IVSUPS2305.
article
- BOSÁK, Martin - SURGENTOVÁ, Dajana. Textilný priemysel a greenwashing. In Podniková revue : vedecký časopis Podnikovohospodárskej fakulty Ekonomickej univerzity v Bratislave so sídlom v Košiciach. - Košice : Podnikovohospodárska fakulta EU so sídlom v Košiciach, 2023. ISSN 1335-9746, 2023, roč. 22, č. 2, s. 46-54. KEGA 035EU-4/2022.
article
- ZORKÓCIOVÁ, Otília. Comparative Analysis of Two Chosen Multinationals With the Focus on Their International Marketing and Their Competitiveness. In QUAERE 2023. Interdisciplinární mezinárodní vědecká konference. QUAERE 2023 : recenzovaný sborník příspěvků interdisciplinární mezinárodní vědecké konference doktorandů a odborných asistentů, 26. – 29. června 2023, Hradec Králové, Česká republika. - Hradec Králové : MAGNANIMITAS, 2023. ISBN 978-80-87952-38-2, s. 105-112. KEGA 003EU-4/2022.
article
- ČVIRIK, Marián et al. Domestic Versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : 23th International Joint Conference, 18 - 19 May 2023, Prague, Czech Republic and Bratislava, Slovak Republic. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5065-9, p. 16.
article
- KORČOKOVÁ, Marína. Kritéria výberu značky generácie Y a Z. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2023. ISSN 1339-3081, 2023, roč. 16, č. 2, s. 106-125. KEGA 029EU-4/2022.
article