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Records found: 13  
Your query: Author Sysno/Doc.kind = "^eu_un_auth 0077717 xpca^"
  1. MALÍČKOVÁ, Lucia. Získavanie spätnej väzby zverejňovaním príspevkov golfistiek na sociálnej sieti Instagram. In MERKÚR 2022. International Scientific Conference for PhD. Students and Young Scientists. MERKÚR 2022 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists. - Bratislava : Vydavateľstvo EKONÓM, 2022. ISBN 978-80-225-5013-0, pp. 178-187.
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  2. CHLPEK, Samuel. Marketingové trendy v hotelierstve v roku 2022. In TOP hotelierstvo/hotelnictví. - Žilina : MEDIA/ST, 2022. ISBN 978-80-89532-59-9, 2022, roč. 16, č. jar/leto, s. 66-70.
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  3. KUDLOVÁ, Zuzana. Influencer marketing na Slovensku. In "Obchod a marketing". Vedecký workshop. "Obchod a marketing" : elektronický zborník príspevkov z vedeckého workshopu. - Košice : Katedra obchodného podnikania PHF EU, 2022. ISBN 978-80-225-4988-2, s. 38-42.
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  4. MURIN, Viliam. Netradičné formy marketingu a ich vplyv na efektivitu reklamnej propagácie podniku. In "Obchod a marketing". Vedecký workshop. "Obchod a marketing" : elektronický zborník príspevkov z vedeckého workshopu. - Košice : Katedra obchodného podnikania PHF EU, 2022. ISBN 978-80-225-4988-2, s. 43-50.
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  5. ŽÁK, Štefan et al. Úloha influencerov v procese nákupného rozhodovania spotrebiteľa. Recenzenti: Viera Kubičková, Gabriela Pajtinková - Bartáková. 1. vydanie. Bratislava : Vydavateľstvo EKONÓM, 2021. 100 s. [6,441 AH]. VEGA 1/0657/19. ISBN 978-80-225-4921-9. [Copy count : 12, currently available 8, at library only 3]
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  6. RIVNA, Anna. Virtual Influencer - An Overview of the Industry. In EDAMBA 2020. International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. EDAMBA 2020 : International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. - Bratislava : Vydavateľstvo EKONÓM, 2020. ISBN 978-80-225-4794-9, pp. 541-549 online.
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  7. ŽÁK, Štefan - HASPROVÁ, Mária. The Role of Influencers in the Consumer Decision-Making Process. - Registrovaný: Web of Science. In Globalization and Its Socio-Economic Consequences. International Scientific Conference. Globalization and Its Socio-Economic Consequences : "Sustainability in the Global-Knowledge Economy". - Žilina : Žilinská univerzita v Žiline, 2020. ISSN 2261-2424, pp. [1-7] online. VEGA 1/0657/1.
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  8. KORYTINOVÁ, Kristína. Aktuálne trendy v oblasti Influence marketingu. In MERKÚR 2020. International Scientific Conference Bratislava for PhD. Students and Young Scientists. MERKÚR 2020 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists. - Bratislava : Vydavateľstvo EKONÓM, 2020. ISBN 978-80-225-4787-1, s. 132-139 online.
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  9. STANKOVÁ, Monika - KUCHTA, Martin. Influencer Marketing Taxonomy From a Brand Point of View. In DOKBAT 2020. International Bata Conference for Ph.D. Students and Young Researchers. DOKBAT 2020 : 16th Annual International Bata Conference for Ph.D. Students and Young Researchers. - Zlín : Tomas Bata University in Zlín, Faculty of Management and Economics, 2020. ISBN 978-80-7454-935-9, pp. 492-499 online. VEGA 1/0657/19.
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  10. VODÁK, Josef et al. Influencer Marketing as a Modern Phenomenon in Reputation Management. In Managing Global Transitions. - Koper : University of Primorska Press. ISSN 1854-6935, 2019, vol. 17, no. 3, pp. 211–220. APVV-15-0511.
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