Search results
- BARONE, Ada Maria - STAGNO, Emanuela. Artificial Intelligence along the Customer Journey : A Customer Experience Perspective. Cham : Palgrave Macmillan, 2023. 127 s. ISBN 978-3-031-48791-0. [Copy count : 1, currently available 0, at library only 1]
book
- PARSONS, Elizabeth et al. Contemporary Issues in Marketing and Consumer Behaviour. 3rd Edition. Abingdon : Routledge/Taylor & Francis Group, 2023. 198 s. ISBN 978-1-032-06200-6. [Copy count : 1, currently available 0, at library only 1]
book
- KOTLER, Philip et al. Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien. 16. aktualisierte Auflage. München : Pearson, 2023. 666 s. ISBN 978-3-86894-443-3. [Copy count : 1, currently available 0, at library only 1]
book
- KUCHTA, Martin. Strategické aspekty zdrojov návštevnosti webstránok : habilitačná prednáška : odbor habilitačného konania a inauguračného konania: obchod a marketing v odbore ekonómia a manažment. 1. vydanie. Bratislava : Vydavateľstvo EKONÓM, 2023. 63 s. ISBN 978-80-225-5108-3. [Copy count : 2, currently available 0, at library only 2]
book
- Marketing of Innovations. Innovations in Marketing. International Scientific Internet Conference. Marketing of Innovations. Innovations in Marketing : Materials of the International Scientific Internet Conference (December, 2023). 1st Edition. Bielsko-Biala : WSEH, 2023. 234 s. ISBN 978-83-63649-15-9.
electonic book
- Marketing and Media Identity: AI - The Future of Today. Annual International Scientific Conference. Marketing Identity : AI - The Future of Today : Conference Proceedings from the Annual International Scientific Conference : 14th November 2023, Trnava. 1st Edition. Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2023. 456 s. ISBN 978-80-572-0415-2. ISSN 2729-7527.
electonic book
- SMITH, Nick - HEATON, Jane. The Ultimate Digital Marketing Book : Succeed at SEO and Search, Master Mobile Marketing, Get to Grips with Content Marketing. 1st Edition. [Abingdon] : Teach Yourself, 2023. 491 s. ISBN 978-1-473-68841-4. [Copy count : 1, currently available 0, at library only 1]
book
- CZINKOTA, Michael R. - RONKAINEN, Ilkka A. - PENG CUI, Annie. International Marketing. 11th Edition. Boston : CENGAGE, 2023. 604 s. ISBN 978-0-357-44512-9. [Copy count : 2, currently available 0, at library only 1]
book
- ADAMS, Julian. Behavioural Research for Marketing : A Practitioner's Handbook. 1st Edition. Abingdon : Routledge/Taylor & Francis Group, 2023. 201 s. ISBN 978-0-367-77133-1. [Copy count : 1, currently available 0, at library only 1]
book
- KARLÍČEK, Miroslav. Jak na marketingovou komunikaci. 1. vydání. Praha : Grada Publishing, 2023. 272 s. ISBN 978-80-271-5013-7. [Copy count : 1, currently available 0, at library only 1]
book