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- NECK, Heidi M. - NECK, Christopher P. - MURRAY, Emma L. Entrepreneurship : The Practice and Mindset. 3rd Edition, International Student Edition. Thousand Oaks : Sage, 2025. 556 s. ISBN 978-1-0719-4226-0. [Copy count : 1, currently available 0, at library only 1]
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- RASHEDI, Jonas. Customer Insights : Kundenbedürfnisse und Konsumentenverhalten verstehen. Wiesbaden : Springer Gabler, 2024. 135 s. ISBN 978-3-658-43391-8. [Copy count : 1, currently available 0, at library only 1]
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- EDAMBA 2023. International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. EDAMBA 2023 : International Scientific Conference for Doctoral Students and Post-Doctoral Scholars : Conference Proceedings : University of Economics in Bratislava, Slovak Republic, 13-14 September 2023. Reviewers: Matej Lorko, Milan Oreský, Dušan Steinhauser ... [et al.]. 1st Edition. Bratislava : Vydavateľstvo EKONÓM, 2024. 319 s. ISBN 978-80-225-5127-4.
electonic book
- QUAERE 2024. Interdisciplinární mezinárodní vědecká konference doktorandů a odborných asistentů. QUAERE 2024. roč. XIV. 1. vydání. Hradec Králové : MAGNANIMITAS, 2024. 853 s. ISBN 978-80-87952-40-5.
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- JURKOVIČ, Miroslav. Marketing ako súčasť cirkulárnej ekonomiky : dizertačná práca. Školiteľ: Eva Hanuláková. Bratislava, 2024. 221 s. [Copy count : 1, currently available 0, at library only 1]
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- PASTIER, Michal. Žltá kniha budovania značky. 1. vydanie. Bratislava : barecz & conrad books, 2023, dotlač 2024. 604 s. ISBN 978-80-8258-011-5. [Copy count : 1, currently available 0, at library only 0]
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- INPROFORUM : International Scientific Conference. Challenges and Opportunities in the Digital World. 17th International Scientific Conference INPROFORUM : Challenges and Opportunities in the Digital World : November 2 - 3, 2023, České Budějovice. 1st Edition. České Budějovice : Jihočeská univerzita v Českých Budějovicích, 2023. 413 s. ISBN 978-80-7694-053-6. ISSN 2336-6788 (Online ISSN).
electonic book
- HOFFMANN, Stefan - AKBAR, Payam. Consumer Behavior : Understanding Consumers – Designing Marketing Activities. 2nd Edition. Wiesbaden : Springer, 2023. 187 s. ISBN 978-3-658-39475-2. [Copy count : 1, currently available 0, at library only 1]
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- PARSONS, Elizabeth et al. Contemporary Issues in Marketing and Consumer Behaviour. 3rd Edition. Abingdon : Routledge/Taylor & Francis Group, 2023. 198 s. ISBN 978-1-032-06200-6. [Copy count : 1, currently available 0, at library only 1]
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- Marketing of Innovations. Innovations in Marketing. International Scientific Internet Conference. Marketing of Innovations. Innovations in Marketing : Materials of the International Scientific Internet Conference (December, 2023). 1st Edition. Bielsko-Biala : WSEH, 2023. 234 s. ISBN 978-83-63649-15-9.
electonic book