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- Trendtop v reklame 2002 : [vychádza 10. apríla 2002 ako ročenka týždenníka o hospodárstve a podnikaní TREND 15/2002]. Bratislava : TREND Holding, 2002. 66 s. [Copy count : 1, currently available 1, at library only 0]
book
- PRINGLE, Peter K. - STARR, Michael F. - MACCAVITT, William E. Electronic Media Management. 2. ed. Boston : Focal Press, 1991. 403 s. ISBN 0-240-80050-8. [Copy count : 1, currently available 1, at library only 0]
book
- RUSSELL, Thomas - VERRILL, Glenn. Otto Kleppner's advertising procedure. 9. ed. Englewood Cliffs : Prentice-Hall, 1986. 665 s. The Prentice-Hall series in marketing. ISBN 0-13-643255-7. [Copy count : 1, currently available 1, at library only 0]
book
- FLETCHER, Alan D. - BOWERS, Thomas A. Fundamentals of advertising research. Columbus : Grid Publishing, Inc., 1979. 340 s. Grid series in advertising and journalism. ISBN 0-88244-178-7. [Copy count : 1, currently available 1, at library only 0]
book
- DIRKSEN, Charles J. - KROEGER, Arthur - NICOSIA, Francesco M. Advertising principles, problems, and cases. 5. ed. Homewood : Richard D. Irwin, INC, 1977. 690 s. ISBN 0-256-01925-8. [Copy count : 1, currently available 1, at library only 0]
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