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- SCHULTZ, Don E. - ROBINSON, William A. - PETRISON, Lisa A. Sales promotion essentials : the 10 basic sales promotion techniques... and how to use them. 2. ed. Lincolnwood : NTC Business Books, 1994. 197 s. ISBN 0-8442-3366-8. [Copy count : 3, currently available 3, at library only 0]
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- ROSSITER, John R. - PERCY, Larry. Advertising and promotion management. New York : MacGraw-Hill Book Company, 1987. 649 s. ISBN 0-07-053907-3. [Copy count : 1, currently available 1, at library only 0]
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- ENGEL, James F. - TALARZYK, W. Wayne. Cases in promotional strategy. Rev. ed. Homewood, 1984. 282 s. ISBN 0-256-03100-2. [Copy count : 1, currently available 1, at library only 0]
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- STANLEY, Richard E. Promotion : advertising, publicity, personal selling, sales promotion. 2. ed. Englewood Cliffs : Prentice-Hall, Inc., 1982. 389 s. ISBN 0-13-730895-7. [Copy count : 1, currently available 1, at library only 0]
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- AAKER, David A. - MYERS, John G. Advertising management. 2. ed. Englewood Cliffs : Prentice Hall, 1982. 560 s. ISBN 0-13-016006-7. [Copy count : 1, currently available 1, at library only 0]
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- ANDERSON, Robert L. - BARRY, Thomas E. Advertising management : text and cases. Columbus : Charles E. Merrill Publishing Company, 1979. 533 s. ISBN 0-675-08302-8. [Copy count : 1, currently available 1, at library only 0]
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- FLETCHER, Alan D. - BOWERS, Thomas A. Fundamentals of advertising research. Columbus : Grid Publishing, Inc., 1979. 340 s. Grid series in advertising and journalism. ISBN 0-88244-178-7. [Copy count : 1, currently available 1, at library only 0]
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- DIRKSEN, Charles J. - KROEGER, Arthur - NICOSIA, Francesco M. Advertising principles, problems, and cases. 5. ed. Homewood : Richard D. Irwin, INC, 1977. 690 s. ISBN 0-256-01925-8. [Copy count : 1, currently available 1, at library only 0]
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