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- KITA, Jaroslav et al. Marketing. Bratislava : IURA EDITION, 2000. 363 s. ISBN 80-88715-70-9. [Copy count : 22, currently available 21, at library only 0]
book
- STEVENS, Robert E. - LOUDON, David L. - WARREN, William E. Marketing Planning Guide. 1. ed. New York : The Haworth Press, 1991. 289 s. ISBN 1-56024-084-9. [Copy count : 1, currently available 1, at library only 0]
book