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- PETER, J. Paul - OLSON, Jerry C. Consumer Behavior and Marketing Strategy. 2. ed. Homewood : Irwin, 1990. 608 s. ISBN 0-256-07961-7. [Copy count : 2, currently available 2, at library only 0]
book
- PETER, Paul J. - OLSON, Jerry C. Instructor's Manual : Consumer Behavior: Marketing Strategy Perspectives. 1. ed. Homewood : Irwin, 1987. 239 s. ISBN 0-256-05402-9. [Copy count : 1, currently available 1, at library only 0]
book