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- WEITZ, Barton A. - WENSLEY, Robin. Readings in Strategic Marketing : Analysis, Planning, and Implementation. 1. ed. Chicago : Dryden Press, 1988. 534 s. ISBN 0-03-020864-5. [Copy count : 1, currently available 1, at library only 0]
book
- WEITZ, Barton A. - WENSLEY, Robin. Strategic Marketing : Planning, Implementation, and Control. 1. ed. Boston : Kent Publ. Co., 1984. 500 s. ISBN 0-534-00971-9. [Copy count : 1, currently available 1, at library only 0]
book