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- LAMB, Charles W. - HAIR, Joseph F. - MACDANIEL, Carl. Principles of Marketing. 1. ed. Cincinnati : South-Western Publ. Co., 1992. 757 s. ISBN 0-538-81368-7. [Copy count : 3, currently available 3, at library only 0]
book
- MACDANIEL, Carl. Marketing : an integrated approach. New York, 1979. 544 s. ISBN 0-06-044355-3. [Copy count : 1, currently available 1, at library only 0]
book