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- BECKMAN, Theodore N. - DAVIDSON, William R. - TALARZYK, W. Wayne. Marketing. 9. ed. New York : The Ronald Press Co., 1973. 642 s. [Copy count : 1, currently available 1, at library only 0]
book
- MAYNARD, Harold H. - WEIDLER, Walter C. - BECKMAN, Theodore N. Principles of Marketing. 1. ed. New York : Ronald Press Co., 1932. 790 s. [Copy count : 1, currently available 1, at library only 0]
book