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- Dictionary of marketing terms. 2. ed. Lincolnwood ; Chicago : NTC Business Books : American Marketing Association, 1995. 316 s. ISBN 0-8442-3598-9. [Copy count : 1, currently available 0, at library only 1]
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- BENNETT, Peter D. Marketing. New York : McGraw-Hill Book Company, 1988. 763 s. McGraw-Hill Series in Marketing. ISBN 0-07-004721-9. [Copy count : 1, currently available 1, at library only 0]
book