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- MYERS, James H. - MULLET, Gary M. Managerial applications of multivariate analysis in marketing. Chicago : American Marketing Association, 2003. 395 s. ISBN 0-87757-301-8. [Copy count : 1, currently available 0, at library only 1]
book
- MYERS, James H. Marketing. New York : McGraw-Hill Book Company, 1986. 597 s. McGraw-Hill series in marketing. ISBN 0-07-044207-X. [Copy count : 1, currently available 1, at library only 0]
book