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- DAŇO, Ferdinand - HANULÁKOVÁ, Eva. Recent trends and challenges in marketing management. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 12-16. VEGA 1/0333/11. 1/0333/11, VEGA, Moderné metódy a prístupy v marketingovom manažmente.
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- LOYDLOVÁ, Miroslava - LUKAČOVIČOVÁ, Zuzana. Selected aspects of the development of the media market in the Slovak Republic. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 76-80. VEGA 1/0047/11, VEGA 1/0612/12. 1/0047/11, VEGA, Koncepcia európskeho marketingu a segmentácia spoločného trhu so zameraním na výber a implementáciu marketingových stratégií pre zvýšenie konkurenčnej schopnosti slovenských podnikov na trhoch EÚ.
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- MATUŠOVIČOVÁ, Monika. Seniors as future customers. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 81-87. VEGA 1/0612/12. 1/0612/12, VEGA, Determinanty úrovne, štruktúry a tendencií v osobnej spotrebe a spotrebiteľskom správaní seniorov v kontexte cenovej a dôchodkovej politiky v SR.
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- VOKOUNOVÁ, Dana - MIKLOŠÍK, Andrej. Corporate social responsibility and some examples from Slovakia. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 154-163. VEGA 1/0418/11. 1/0418/11, VEGA, Udržateľný marketing a udržateľná spotreba.
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- ČIHOVSKÁ, Viera - PAVLIKOVÁ, Marta. Retail marketing in the internationalization process. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 6-11. VEGA 1/0047/11. 1/0047/11, VEGA, Koncepcia európskeho marketingu a segmentácia spoločného trhu so zameraním na výber a implementáciu marketingových stratégií pre zvýšenie konkurenčnej schopnosti slovenských podnikov na trhoch EÚ.
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- KOPANIČOVÁ, Janka - KLEPOCHOVÁ, Dagmar. Consumer behaviour and barriers to sustainable consumption. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 54-61. VEGA 1/0418/11, VEGA 1/0612/12. 1/0418/11, VEGA, Udržateľný marketing a udržateľná spotreba.
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- ŠILHÁROVÁ, Marta - PAĽKO, Peter. Objectives and barriers to marketing innovation. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 131-137. VEGA 1/0333/11. 1/0333/11, VEGA, Moderné metódy a prístupy v marketingovom manažmente.
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- LESÁKOVÁ, Dagmar. Store choice by senior shoppers. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles : 3rd year of international scientific conference : Bratislava, 25.4.2013. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 62-67. VEGA 1/0612/12. 1/0612/12, VEGA, Determinanty úrovne, štruktúry a tendencií v osobnej spotrebe a spotrebiteľskom správaní seniorov v kontexte cenovej a dôchodkovej politiky v SR.
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- FOLVARČÍKOVÁ, Lucia - REHÁK, Róbert. Store atmosphere in retail and its influence on consumer behaviour. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 26-31.
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- ORGONÁŠ, Jozef. Franchising model - paradigm of the enterpreneurship in 21 st. century. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 105-111.
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