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  1. 1.Introductory Chapter: Brand Management as Part of Corporate Identity

    POLLÁK, František. Introductory Chapter: Brand Management as Part of Corporate Identity. In Brand Management. - London : IntechOpen, 2022. ISBN 978-1-80356-000-7, pp. 3-7.
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  2. 2.Internet Marketing

    POLLÁK, František - MARKOVIČ, Peter. Internet Marketing. In Brand Management. - London : IntechOpen, 2022. ISBN 978-1-80356-000-7, pp. 11-33 [1,2] AH. VEGA 1/0140/21, 05SVV2201.
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