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Your query: All Fields = "Do generations matter when marketing water A study of consumption preferences across Generations X Y Z and Swing generation of seniors"
  1. KOPANIČOVÁ, Janka - KLEPOCHOVÁ, Dagmar. Do generations matter when marketing water? A study of consumption preferences across Generations X, Y, Z and Swing generation of seniors. In Current challenges of marketing and their application in practice. International scientific conference. Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic. - Zlín : Radim Bačuvčík - VeRBuM, 2014. ISBN 978-80-87500-55-2, pp. 144-152 CD-ROM. VEGA 1/0612/12. 1/0612/12, VEGA, Determinanty úrovne, štruktúry a tendencií v osobnej spotrebe a spotrebiteľskom správaní seniorov v kontexte cenovej a dôchodkovej politiky v SR.
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