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- Wiley international encyclopedia of marketing. Volume 1. Marketing strategy. Chichester : Wiley, 2011. 239 s. ISBN 978-1-405-16178-7. [Copy count : 2, currently available 1, at library only 1]
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- KERIN, Roger A. - PETERSON, Robert A. Strategic marketing problems : cases and comments. 11. ed. Upper Saddle River : Pearson/Prentice Hall, 2007. 722 s. ISBN 0-13-187152-8. [Copy count : 1, currently available 0, at library only 1]
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- KERIN, Roger A. - PETERSON, Robert A. Strategic marketing problems : cases and comments. 10. ed. Upper Saddle River, N.J. : Prentice Hall, 2004. 696 s. ISBN 0-13-123030-1. [Copy count : 1, currently available 0, at library only 1]
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- BERKOWITZ, Eric N. - KERIN, Roger A. - RUDELIUS, William. Marketing. 2. ed. Homewood : Irwin, 1989. 752 s. ISBN 0-256-07515-8. [Copy count : 2, currently available 1, at library only 1]
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- BERKOWITZ, Eric N. - KERIN, Roger A. - RUDELIUS, William. Marketing. 2. ed. Homewood : Irwin, 1989. 752 s. ISBN 0-256-07513-1. [Copy count : 1, currently available 1, at library only 0]
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- BERKOWITZ, Eric N. - KERIN, Roger A. - RUDELIUS, William. Marketing. 1. ed. St. Louis : Times Mirror/Mosby College Publ., 1986. 747 s. ISBN 0-8016-0602-0. [Copy count : 1, currently available 1, at library only 0]
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- KERIN, Roger A. - PETERSON, Robert A. Strategic Marketing Problems : Cases and Comments. 3. ed. Newton : Allyn and Bacon, 1984. 678 s. ISBN 0-205-08104-5. [Copy count : 1, currently available 1, at library only 0]
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- KERIN, Roger A. - PETERSON, Robert A. Instructor's Manual to Accompany Strategic Marketing Problems : Cases and Comments. 3. ed. Boston : Allyn and Bacon, 1984. 301 s. ISBN 0-205-08105-3. [Copy count : 1, currently available 1, at library only 0]
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