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- PELSMACKER, Patrick De - GEUENS, Maggie - BERGH, Joeri van den. Marketing communications : a european perspective. 4th ed. Harlow : Pearson Education Limited, 2010. xxiii, 660 s. ISBN 978-0-273-72138-3. [Copy count : 1, currently available 0, at library only 1]
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- PELSMACKER, Patrick De - GEUENS, Maggie - BERGH, Joeri van den. Marketingová komunikace. Přeložila Vlasta Šafaříková. dotisk 2009, 2007. Praha : Grada Publishing, 2003. 581 s. Expert. ISBN 80-247-0254-1. [Copy count : 9, currently available 4, at library only 3]
book