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- Wiley international encyclopedia of marketing. Volume 2. Marketing research. Chichester : Wiley, 2011. 305 s. ISBN 978-1-405-16178-7. [Copy count : 2, currently available 1, at library only 1]
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- WEDEL, Michel - KAMAKURA, Wagner A. Market segmentation : conceptual and methodological foundations. 2nd ed. Boston : Kluwer Academic Publishers, 2000. xxii, 382 s. International series in quantitative marketing. ISBN 0-7923-8635-3. [Copy count : 1, currently available 0, at library only 1]
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