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- BURNS, Alvin C. - BUSH, Ronald F. Marketing research. 7th inter. ed. Harlow : PEARSON, 2014. 487 s. Always learning. ISBN 978-0-273-76851-7. [Copy count : 1, currently available 0, at library only 1]
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- BURNS, Alvin C. - BUSH, Ronald F. Marketing research : online research applications. 4th ed. Upper Saddle River, N.J. : Prentice Hall, 2003. xxi, 699 s. ISBN 0-13-120264-2. [Copy count : 1, currently available 0, at library only 1]
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