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- SETHNA, Zubin - BLYTHE, Jim. Consumer Behaviour. 4th Edition. London : SAGE, 2019. 549 s. ISBN 978-1-5264-5001-2. [Copy count : 1, currently available 0, at library only 1]
book
- BLYTHE, Jim - MARTIN, Jane. Essentials of Marketing. 7th Edition. Harlow : Pearson, 2019. 361 s. ISBN 978-1-292-24410-5. [Copy count : 1, currently available 0, at library only 1]
book
- BLYTHE, Jim. Marketingovyje kommunikacii : čto? kak? i počemu? Perevod: V.O. Šagojan. Dnetropetrovsk : Balans-Klub, 2004. 356 s. Marketing. ISBN 966-8216-70-9. [Copy count : 1, currently available 0, at library only 1]
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