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- HOLLENSEN, Svend. Global marketing : a decision-oriented approach. 5th ed. Harlow : FT Prentice Hall/Pearson Education, 2011. 756 s. ISBN 978-0-273-72622-7. [Copy count : 3, currently available 0, at library only 3]
book
- SCHMIDT, Marcus J. - HOLLENSEN, Svend. Marketing research : an international approach. Harlow : Financial Times/Prentice Hall, 2006. 613 s. ISBN 0-273-64635-4. [Copy count : 1, currently available 0, at library only 1]
book