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- Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity: Online Rules - Part II. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. 1st edition. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017. online 474 s. ISBN 978-80-8105-918-6. ISSN 1339-5726.
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- Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity 2017: onlinové pravidlá : zborník z medzinárodnej vedeckej konferencie : Kongresové centrum SAV, Smolenický zámok, 7. – 8. november 2017. 1. vydanie. Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2017. online 286 s. ISBN 978-80-8105-919-3.
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- Megatrends and Media: Media Future. International Scientific Conference. Megatrends and Media: Media Future : Conference Proceedings from the [11th] International Scientific Conference : 25th – 26th of April 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovakia. 1st edition. Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2017. online [354 s.]. ISBN 978-80-8105-861-5. ISSN 2453-6474.
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- Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity: Online Rules - Part I. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. 1st edition. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017. online 448 s. ISBN 978-80-8105-917-9. ISSN 1339-5726.
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- POLLÁK, František - SVETOZAROVOVÁ, Nella. Reputation of Slovak Teaching Hospitals - Selected Perspectives. In Megatrends and Media: Media Future. International Scientific Conference. Megatrends and Media: Media Future : Conference Proceedings from the [11th] International Scientific Conference : 25th – 26th of April 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovakia. - Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2017. ISBN 978-80-8105-861-5. ISSN 2453-6474, s. 318-332. VEGA 1/0806/16.
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- HASPROVÁ, Mária et al. Generational Comparison of Attitudes Towards Health and Senescence. - Registrovaný: Web of Science. In Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity: Online Rules - Part II. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017. ISBN 978-80-8105-918-6. ISSN 1339-5726, pp. 80-91 online. VEGA 1/0637/17.
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- KUCHTA, Martin - MIKLOŠÍK, Andrej. Current and Future Position of Programmatic Buying in Digital Investments on the Slovak Market. In Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity: Online Rules - Part II. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017. ISBN 978-80-8105-918-6. ISSN 1339-5726, pp. 328-338 online. 1-17-106-00.
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- TARIŠKOVÁ, Natália. Future of Media Influence on Human Capital Management. In Megatrends and Media: Media Future. International Scientific Conference. Megatrends and Media: Media Future : Conference Proceedings from the [11th] International Scientific Conference : 25th – 26th of April 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovakia. - Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2017. ISBN 978-80-8105-861-5. ISSN 2453-6474, pp. 176-199 online. VEGA 1/0609/16.
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- Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: značky, ktoré milujeme : zborník z medzinárodnej vedeckej konferencie : Kongresové centrum SAV, Smolenický zámok, 8. - 9. november 2016. 1. vyd. Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2016. online [361 s.]. ISBN 978-80-8105-839-4.
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- Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. Part II. Editors: Dana Petranová, Ľudmila Čábyová, Zuzana Bezáková. 1st ed. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. online [505 s.]. ISBN 978-80-8105-841-7. ISSN 1339-5726.
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